What is a recommended approach to create desire for using Scrum in an organization?

Creating a desire for using Scrum within an organization is effectively achieved by driving home the sense of urgency for necessary changes. When members of an organization recognize a pressing need for improvement, they are more likely to be motivated to adopt new methodologies like Scrum. This urgency can stem from various factors, such as declining performance, increased competition, or the need for faster delivery of products and services. By effectively communicating these needs, leadership can harness this urgency to encourage buy-in from team members, highlighting how Scrum can address the challenges the organization is facing.

In contrast, while training on Scrum roles is important for understanding the framework, presenting extensive training without generating a sense of urgency may not inspire enthusiasm or commitment. Offering rewards might incentivize participation but can lead to superficial compliance rather than genuine commitment to the Scrum principles. Lastly, limiting communication about the transition could foster uncertainty and resistance, making it less likely for the organization to embrace the change needed for successful Scrum adoption.